Jay Gatsbys dream in The Great Gatsby Essay Example For Students

Jay Gatsbys dream in The Great Gatsby Essay For many The Great Gatsby is not simply a story of the thwarted love between a man and a woman, but a novel that is used to comment on the degeneration of the American dream in an era of prosperity and lavish materialism. The American Dream for the original settlers was concerned equality, freedom, religious utopia and prosperity for the self-made man. Just as on our initial meeting, Gatsby is reaches for the guiding green light sitting on Daisys East Egg dock to lead him to his goal, Fitzgerald suggests the founding fathers reached for the green light of America to guide them to theirs. However the novel indicates the hedonism of 1920s America has corrupted this dream. Whereas in the past it was possible for the likes of Ben Franklin to achieve the Dream, it has now been made an impossibility. Gatsbys aspirations of future glory parallel this notion. Looking from the outside it seems as though Gatsby has essentially achieved the Dream. However Fitzgerald takes us into his world so we can witness what happens when all beliefs are invested into something that is by definition a Dream, a possibility not an actuality. Certainly upon learning of Gatsbys past we truly see he is a self-made man who has achieved self-sufficiency through his own determination. Gatsby grew up as James Gatz of North Dakota the son of unsuccessful farm people. He essentially came from a relatively humble background as a clam digger by comparison to the Gatsby we see in the novel. Even as a young boy he resolved he would succeed: grotesque and fantastic conceits haunted him in his bed at night. He intensely believed the drums of destiny were to bring future glory, believing he was better than the life he was living. As a result of his determination James Gatz: sprang from his platonic conception of himself. His whole life transpired into his quest to become just the sort of Jay Gatsby that a seventeen year old would be likely to invent. The true extent of Gatsbys determination is evident upon reading his schedule. It seems Gatsby initially believes if he leads a virtuous life, as depicted by his vigorous timetable, he can succeed in achieving his aspirations. It is symbolic that this was discovered in the back of a copy of Hopalong Cassidy, a fictional character who achieved the American Dream. Moreover, the schedule is a parallel to that of one of the founding fathers of the independent state, Benjamin Franklin, a self-made and self-sufficient character from Americas history who embodies the Dream. Just as Franklin did, Gatsbys intention was to spend hours studying electricity and the need for inventions in order to achieve his dream. By deliberately echoing the well know text Fitzgerald encourages us to infer similarities between them. However Gatsbys schedule markedly differs to that of Franklin in that Gatsbys day lacks any periods of reflection between his long lists of daily activities. Furthermore Gatsby already shows signs of battling against the hurdles his class brings him: No wasting time at Shafters No more smokeing or chewing. This may suggest that from the beginning it will be an uphill struggle for Gatsby to achieve his dream. The significance of Dan Cody in his early days is also important in exploring Gatsbys dream. To Gatsby he embodied the American Dream, being a representative all of that could be achieved. As an American pioneer, a product of the Nebada silverfields, Dan Cody had become many times a millionaire. Gatsbys determination was fuelled by Codys wealth and lavish doings. However it is significant that Cody remained an outsider. He was symbolically at sea, never part of the wealthy class on dry land. This perhaps is again an indication of the flaws in Gatsbys plans too achieve his dream; as his mentor was never truly part of the elite it is not a surprise to see that later Gatsby remains an outsider too. On the face of it the extravagantly ambitious Jay Gatsby does seem to have achieved his dream in terms of material success. Gatsbys home, a mansion on Long Island, is situated on the hot sands of his beach. Additionally Fitzgerald depicts Gatsbys enormous garden and emphasizes the size of his mansion through use of lists of the halls and salons and verandas. This perhaps enables us to infer a little of the wealth of a man able to afford an abode of such a scale and in such a location. Fitzgerald describes his guests his raft his beach his motorboats. Here the extended use of possessive pronoun draws attention to how much he owns. The mass of staff he employs: servants, caterers, gardeners, the butler and the chauffeur again conveys his wealth. The parties that Gatsby holds all through the summer nights also indicate his affluence. The lavish occasions described as a little party by Gatsby entail an orchestra, buffet tables, a bar, cocktail tables and an enormity of guests, highlighted by the list of each and everyone by Fitzgerald. In addition his prosperity is emphasized as his Rolls-Royce became an omnibus at these events. Owning a Rolls Royce is in its own right evidence enough to prove the degree of his wealth. In the 1920s they would have been a status symbol in higher proportions than today as it would have had to be shipped over to America. However the fact that he is not precious about its use, has the effect of highlighting he is so rich that it does not matter. Gatsbys wealth has been used to ensure every last detail of his life is as splendid as he believes it would be for man of the upper class. His library houses not the nice durable card board as one of his guests expected but absolutely real books with pages and everything. Furthermore he has a mass of beautiful shirts sent over for Gatsby by a man in England at the beginning of each season. In one section Gatsby shows them off to Daisy and Nick and a heap mounted of every style, colour, fabric and design that could ever be imagined. However at this point in the novel we perhaps realize that although Gatsby undoubtedly has the material wealth he desires, he perhaps lacks the class and status of a true gentleman. This is also suggested when Tom expresses his incredulous disbelief that Gatsby could possibly be an Oxford man on account of his clothing: Like hell he is! Compare the Ways in which Old Age is Portrayed within Old Man, Old Man and Warning EssayDaisy has membership in a rather distinguished society to which she and Tom belonged. Gatsby simply lacks the security Toms wealth and social status brings to ever incite Daisy to leave the comfort of her relationship with Tom. Fitzgerald described his short story Winter Dreams as a sort of first draft for the Great Gatsby making it interesting to compare with The Great Gatsby in terms of the theme of dreams. As does The Great Gatsby, Winter Dreams follows the attempt of a working class character, Dexter Green, to achieve his dream. Dexter also desires wealth: He wanted not to associate with glittering things and glittering people he wanted the glittering things themselves. Dexter could be seen to be a more realistic character. Gatsby lives for his dream; it is all consuming and visionary whereas Dexter knows his dream will never fully become an actuality. He shows acceptance that he can never be one of the elite but sees their carefree, confident lives as something he wants for his children: he wished his children to be like them carelessness was for his children. Dexter does not need to be as instantly gratified as Gatsby does. Gatsby, in an attempt to achieve his vision, creates a new character and fictional history for himself by telling ludicrous stories about his past and his days at Oxford College. He also resorts in crime to make enough money to impress Daisy. Conversely Dexter does not aspire so high; instead he creates a suitable parentage so that his children may belong with the upper classes. He goes to a famous university in the East and develops his successful businesses through hard work and by overcoming the mysterious denials and prohibitions in which life indulges. In a sense, with respect to achieving status, Gatsby and Dexters experiences are polar. Whereas Gatsby attempts to become one of the elite though he is never accepted by those who were born into the aristocracy, Dexter is successful in associating with those with pedigree though feels himself to be different. Dexters success at mixing with the upper class is illustrated on the golf course, centers for snobbishness, where he plays as equals with those for whom he caddied. Dexters relative success is because he, perhaps like our narrator Nick in the Great Gatsby, has an understanding of the world of the rich and sees himself s different to them: He knew the sort of men they were in one sense, he was better than them. This is a great contrast to Gatsby who is unable to distinguish between what constitutes the tasteful style of old wealth and what is seen to be ostentatious extravagance of the new rich. The contrast is nowhere more apparent than the disparity between each characters wardrobes. Whereas Gatsby wears a pink suit Dexter wears good clothes made by the best tailors. Dexter recognizes that although American pedigree can afford to be carefree he must be careful as to be careless in dress in manner required more confidence than to be careful. Both characters become driven to succeed by a woman. Just as Gatsby strives to create a home for Daisy, the character of Judy Jones motivated Dexter. She played a significant role in changing his life firstly in moving him to give up caddying and secondly as a young wealthy man. Judy Jones becomes an addiction to Dexter as the ecstasy of losing himself in her was opiate. Although both achieve the material wealth they dreamed of neither is completely satisfied without achieving the love of these women. Gaining their love becomes symbolic of their wider dream. However neither Gatsby nor Dexter are able to grasp these women. Ultimately Dexter sees Judy does not live up to his illusion as to her desirability. Judy is in the end unobtainable as she marries and has children. Moreover she fades as she grows older becoming undesirable. Gatsby eventually sees Daisy is equally undesirable and unobtainable. Just as this realization signifies Gatsbys dead dream, Dexters dream was gone. This revelation for Dexter allows him to accept the relationship he had with Judy is in the past: left behind in the country of illusion, of youth, of the richness of life. Gatsbys whole life can ultimately been seen as an attempt to recover loving Daisy. To realize the unworthiness of this aspiration is to realize his whole life has been meaningless. All he is left with is what foul dust floated in the wake of dreams. Subsequently it is true to say Gatsby paid a high price for living with a single dream. At any rate he paid a high price for becoming all consumed in a waking dream, confusing it for what is real. However he may reach for his dream of obtaining Daisy and all she symbolizes, but she will always remain a distant reality because it is not truly Daisy he reaches for, it is his representation of her. Gatsby has instilled Daisy with an idealistic perfection that she cannot possibly attain in reality and pursues her with such passion that he is blind to her limitations. The disintegration of Gatsbys dream of Daisy reveals the corruption that wealth causes and the unworthiness of its goal. Gatsbys dream is effectively used by Fitzgerald to illustrate his belief that the American Dream deteriorates as a result of the amoral pursuit of wealth in the 1920s. Whereas in the past it was possible for the likes of Ben Franklin to succeed, the easy money and relaxed social values of the era have corrupted the American Dream. This is symbolized in the final conclusion of the novel: the trees that had made way for Gatsbys house, had once panderdred in whispers to the last and greatest of all human dreams. The materialism and decadence of 1920s America that Gatsby and his faux town house represent have destroyed what flowered once for Dutch sailors. Furthermore it has created an aristocracy of the old rich whose elitism prevents anyone from truly attaining the Dream. Fitzgerald suggests that reaching for the American Dream is like reaching for the green light, the orgastic future that year by year recedes us. Gatsby had complete aspirations of the impossible; effectively he was attempting recreate the past he did not know it was already behind him.

Sun Also Rises Essays (636 words) - Literature, Fiction, Arts

Sun Also Rises The Sun Also Rises The Sun Also Rises is a brilliant book written by Ernest Hemingway, that illustrates the decadence during the 1920s. Throughout the book Hemingway expresses at the time an illegal habit in America, alcoholic drinking. He also displays the beginning of open sexual/physical contact, flirting with more than one person, and having more than one sexual partner. Hemingways characters shows decry in their work habits. Throughout the book Hemingway displays many examples of the modern world in the 1920s, and the decline in moral standards. Alcoholism was big during the 1920s, and Hemingway displays this moral decay of values through the eyes of his characters. Hemingway illustrates this at all parts of the book. Whenever Barnes is at a club, his house, hotel room he is drinking. At San Sebastian, Cohn and Brett were said to be drinking. While Jake and Bill were on their fishing trip they were drinking wine the whole time and everyone was drinking during the weeklong fiesta. During this time in the US drinking was illegal, and Hemingway was showing a lack of respect, and care for the law. He was able to illustrate the modern world and its increase in alcoholism and its decrease of the moral values during the 1920s. Ernest Hemingway shows his brilliance by displaying the decay in moral standards. One of those moral standards was the openness of peoples being attracted to the opposite sex, or same sex. Hemingway chose to display this by using Brett as his center point and having everyone she comes in contact with fall in love with her. At the beginning of the book Brett was with a group of openly gay men. The gay guys were dancing with each other and being open about their sexual preference. This really didnt happen before the war. Throughout the book Brett and Barnes flirt a lot and they also kiss several times. Brett also has and affair and sleeps with Cohn at San Sebastian. Brett also chooses to flirt and lead on Count Mippipopulous. She also has another affair with Pedro the bullfighter. This whole time Brett is engaged to marry Mike. They are not married yet and they too sleep together, this didnt happen a lot before the war either. Hemingway chose to illustrate his the decline of moral valu es by using Brett as his center point, and having anything to do with sex happen with Brett in the sentence. The work ethic of the modern man after World War I declined in its productivity. Hemingway in the book The Sun Also Rises chooses to not have the characters work but party. I believe once in the book Barnes went to work once, and that was to pick up his paycheck. Robert Cohn the successful author writes one book, gets rich, and then doesnt write another book. Mike is drunk, never works and he is bankrupt. He also borrows money from the people not being able to pay it back. Brett also herself is broke. She never works once and she always has someone pay for whatever she wants. The work ethic of the modern man decayed as Hemingway portrayed in The Sun Also Rises. The constant decline of moral standards from generation to generation is represented be Hemingway from beginning to end of The Sun Also Rises. Hemingway expresses this through the eyes of his characters. From open sex to alcoholism to a bad work ethic, he has his main characters encounter each one of these problems. His main characters were Jake Barnes, Brett Ashley, Robert Cohn, Mike and Bill. The continue decay of moral values is displayed brilliantly by Ernest Hemingway in The Sun Also Rises, to make the story come alive in the readers mind. English Essays

Choosing Topics For Creative Nonfiction Essays

Choosing Topics For Creative Nonfiction EssaysThe best subjects for creative nonfiction essays are those that are just simply newsworthy. It doesn't have to be anything too far fetched or unreal. In fact, these will actually work in almost any situation. Read on and find out how.If the topic is going to be nonfiction, it must have some truth. That means it can't be something you simply made up or that didn't really happen. No matter how many times a story sounds like it could be true, it still won't be if the story isn't real. The more important part is not so much the material that is true, but rather that it could be true. And that's what we're going to focus on.We've been dealing with academic subjects, but it's not unusual to have fun subject matters. As long as they come from newsworthy events or people, then there's no problem with this. Our minds are always focused on newsworthy topics. Even if someone says something is funny, it might be newsworthy. So, there is no reason to discount it if it has the added element of being newsworthy.Another great topic for a creative nonfiction essay is one that is about something that is real and something that could happen, but is something that could also be extremely controversial. That is one that could get people riled up and talking, or to some degree, go off and do something crazy. You don't have to be negative about it, though.Some people really enjoy writing about personal or family matters, especially if they're going to be putting something into a person's life. It is as much a part of that person as the body is. We know we've got a problem when we're dealing with a child or spouse. This is why you should choose a topic with some emotional content. It's not important that it be something that could happen if the person did things or did not do things in a particular way.If the topic of the essay is going to be about something that is a public service activity, then it needs to be something that is relevant to something that's going on. The assignment may require a student to write a 30-page essay that talks about the work of someone famous. While it could be interesting to read about that famous person, it would be better if the topic was something that could be done by every American.This goes for students in the professional journalist type of class. If a student is going to try to cover a national tragedy or a national event, then they need to choose a topic that is relevant to the news. While you could bring in a local story or item, it may not fit in. Therefore, try to use a topic that is wider than local.These are the best subjects for creative nonfiction essays. Whether they're newsworthy or not, they're something that will make your students think.

The Specifics About Specific Language Essay Example For Students

The Specifics About Specific Language Essay Specific language covers three ranges of styles known as concrete words, abstractwords, and general language. Specific language refers to objects or conditions that can beperceived or imagined. Concrete words describe qualities of immediate perception and abstractwords refer to broader less palpable qualities (diction refers to qualities that are rarefied andtheoretical). General language signifies a broad classes of persons, objects and phenomena. Inpractice, poems that use specific and concrete words tend to be visually familiar, and compelling. But by contrast, poems using general and abstract words tend to be detached and sharp,regularly dealing with universal questions or emotions. (Polking, Writing A to Z, pg. 124). Allwriting of any sort has to be done in one of these 3 types of language; concrete, abstract orgeneral, and so they are very important to fictional writing. Concrete nouns name things that we can perceive throughout our senses, for example: your friend, Canada, the brain. If you say Ice cream is cold, the word cold is concretebecause it describes a condition that you can feel, just as you can taste ice creams sweetnessand feel its creamy texture in your mouth. The time it takes to understand a sentence isgenerally shorter when the sentence is concrete rather than abstract. (Klee ; Eysenck, 1973). People respond faster to concrete than to abstract sentences in meaning of classification tasks,in which meaningful and abnormal sentences must be refined, which requires a judgment of thetruth value of a sentence. (Holmes ; Langford, 1976). It has also generally been found thatsubjects both encode and retrieve concrete words and sentences faster and more completelyAbstract nouns name qualities (friendship, heroism) or concepts (the province,management). If we describe ice cream as good, we are abstract, because good is far removedfrom ice cream itself and reveals no descriptive information about it. A large number of thingsmay be good, just as they may be bad, fine, cool, excellent, and so on. The context-availability model suggests that abstract words are more difficult to process because associatedcontextual information stored in memory is more difficult to retrieve than for concrete words. General nouns apply to a class of things (pets, buildings) rather than to a single, specificthings (my cow, the CN tower). General nouns keep your reader at a distance. Specific refersto words that bring to mind images from the real world. My dog Rex is barking is specific. General statements refer to broad classed, such as All people like pets and Dogs make goodpets. The ascending order of generality from 1) very specific to 2) less specific to 3) general,and so most pieces of writing employ mixtures of words from these 3 categories. (Stewart andKowler, Forms of Writing, pg. 67) Therefore, poets interweave their words to fit their situationIn conclusion, these 3 forms of writing draw general observations, abstract conclusionsfrom speci fic situations and concrete responses, so overall they compliment each other. Clearexact writing balances abstract and general words which outline ideas and objects, with concreteand specific words, which sharpen and solidify. Abstract and general words are useful in thebroad statements that set the course for your writing, but the sentences following these wouldhave to develop the ideas with concrete and specific ideas. (Stewart and Kowler, Forms ofWriting, pg. 63). The evidence that the grasp of abstract and concrete words differ provokesone to consider how the literal pictures for these word types differ. Bibliography:1) Polking, Kirk. WRITING A TO Z. Cincinnati, Ohio:Writers Digest Books,1990. We will write a custom essay on The Specifics About Specific Language specifically for you for only $16.38 $13.9/page .u0ecb568a3d980d7301aeb231a51abf51 , .u0ecb568a3d980d7301aeb231a51abf51 .postImageUrl , .u0ecb568a3d980d7301aeb231a51abf51 .centered-text-area { min-height: 80px; position: relative; } .u0ecb568a3d980d7301aeb231a51abf51 , .u0ecb568a3d980d7301aeb231a51abf51:hover , .u0ecb568a3d980d7301aeb231a51abf51:visited , .u0ecb568a3d980d7301aeb231a51abf51:active { border:0!important; } .u0ecb568a3d980d7301aeb231a51abf51 .clearfix:after { content: ""; display: table; clear: both; } .u0ecb568a3d980d7301aeb231a51abf51 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0ecb568a3d980d7301aeb231a51abf51:active , .u0ecb568a3d980d7301aeb231a51abf51:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0ecb568a3d980d7301aeb231a51abf51 .centered-text-area { width: 100%; position: relative ; } .u0ecb568a3d980d7301aeb231a51abf51 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0ecb568a3d980d7301aeb231a51abf51 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0ecb568a3d980d7301aeb231a51abf51 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0ecb568a3d980d7301aeb231a51abf51:hover .ctaButton { background-color: #34495E!important; } .u0ecb568a3d980d7301aeb231a51abf51 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0ecb568a3d980d7301aeb231a51abf51 .u0ecb568a3d980d7301aeb231a51abf51-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0ecb568a3d980d7301aeb231a51abf51:after { content: ""; display: block; clear: both; } READ: Hamlet as a Comment on Humanity Essay Order now 2) Roberts, E.V. and Jacobs, H.E. LITERATURE. New Jersey: Prentice Hall, 1998. 3) Stewart, Kay L. and Kowler, Marian E. FORMS OF WRITING. Scarborough, Ontario: Prentice-Hall Canada Inc., 1991. 4) http://hal.ucr.edu/ConfEvents/ABcogsci99.html 5) http://www1.iastate.edu/cakelly/Abstract-Concrete.html

Marketing Culture

Marketing Culture Introduction The International Council of Museums (ICOM) defines a museum as a lasting institution that is not profit oriented, focused on serving and developing the general public which obtains, preserves, researches, corresponds and displays, for the goals of learning, education and leisure, tangible evidence of man and his surrounding (Ambrose and Paine, 1996, p.8).Advertising We will write a custom report sample on Marketing Culture Museums in Kuwait specifically for you for only $16.05 $11/page Learn More Museums exist in diverse forms though they have two common aspects: They are concerned with objects and their purpose has to do with communication. From the definition, three vital duties of museums are highlighted: Obtaining and conservation of accumulated objects to keep for a long time for purposes of learning and use, research on items in the assortment and exhibition and other utilization of resources for information and enlightenment for the ent ire public. These duties normally entail a clash of interests. For instance, it may be challenging to research on an item being exhibited and a resource may not be well conserved if it is visitors frequently get in touch with it for education reasons. The concentration of museums on attaining equilibrium among these diverse roles is also changing. Initially, museums focused on acquisition of works of art and did not so much value how people benefited from them. The museum’s contemporary duty has very much to do with communication. Why Marketing Is Important To the Success of a Museum Marketing is adequately bendy enough to fit to emerging situations. Past information on marketing reveals that its focus has been gradually shifting through commodity, institution, function, management, and social settings. Marketing basically encompasses a client need, fulfillment of this need, a connection between the company and the customer, and optimization of gains. Museums have not been ac tively involved in marketing because since marketing aims at meeting the customers’ needs, they fear that if they engage in it, they will lose their mission and instead focus on fulfilling only what customers need. This ought not to be the case since, marketing, if well conceptualized, can enable museums attain their objectives. Services marketing is becoming increasingly imperative to museum marketing. As such, the extended marketing mix is applicable. This refers to price, product, place, promotion, people, process, and physical support. The museum being a non-profit making organization ought to interface strategic marketing by linking its mission to marketing. A museum, being a non-profit making entity, has two unique parties that they need to reach out to funders and clients. In the same vein, marketing is needed to convince funders to keep on supporting the museum.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The purpose of this work is to: identify the varying target markets for museums, discuss the use of psychographic base as a tool for segmenting the market for the Kuwait National Museum, show how consumer’s decision in visiting the firm is affected by personal influences and reveal a marketing strategy that the Kuwait National Museum can devise in order to remain relevant to the contemporary consumer. This report is divided into four parts. The background highlights some profile information about the museum such its history, sources of funding, staffing, location, and collections. The second part describes the product market and market segmentation of the museum. The third section aims at recommending the appropriate target market, positioning strategy, and marketing mix for the museum. The conclusion part contains a summary of the recommendations and explains how they will result to a greater value to both the customers and the m useum (Cox, Radbourne and Tidwell, 1998,). Background The Kuwait National Museum was designed by architect Michel Ecochard. Having been completed in 1983, it encompasses five different buildings put up around a central backyard, and grouped in accordance to the knowledge of the Arabian Peninsula, its olden times, topography and civilization. The buildings are connected with galleries that enable easy movement from one to another. Those sightseers who wish to access only one part of the building can get into it through a lawn, protected from strong heat from the sun-by-sun breakers that are three-dimensional (Ecochard, 2000, p.1). First, there is the management, and cultural section comprising of conference facilities, a library, nightclub, restaurant, and administrative offices. Second, there is Land of Kuwait section, showing Kuwait’s aspects like botany, and zoology among other national aspects. Third, there is man of Kuwait partition exhibiting how the Kuwait man has devel oped socially and economically with time. Fourth, there is a section showing how Kuwait has developed both before and after oil discovery, and finally, the planetarium that shows the ancient devices of observation, a state of which the Arabs were the undebatable leaders up to the nineteenth century (Global markets, 2010, p.15). The museum is in a public and cultural building located in Kuwait city.Advertising We will write a custom report sample on Marketing Culture Museums in Kuwait specifically for you for only $16.05 $11/page Learn More Between 1990 and 1991, the Iraqi invasion took place leading to the looting of the museum’s exhibits by the Iraqis. After looting most of the artifacts, they then set the facility ablaze. From about 1994, the museum has been seeking fiscal support from the United Nations Educational and Scientific and Cultural Organization (UNESCO). This is meant to help it both restore its collection and renovate the museum build ing. Studies reveal that both Arab Fund for Economic and Social Development (AFESD) and Kuwaiti fund have devoted significant amount of finances towards the study for construction, construction works, and procurement of equipment for the construction of the national museum that is expected to transpire between July 2010 and January 2013 (CDR, 2009, P.18). These form the three sources of funding for the museum. However, the museum has undergone renovation and is currently among the best ones in Middle East with about 20000 artifacts (O’shea and Spilling, 2009, p.136). Therefore, with regard to the Product Life Cycle (PLC), the museum is in its introduction stage given that it has been in the decline stage after its destruction by the Iraqis (Mukherjee, 2009, p.80). In this stage, its management has developed innovative products that include 20000 artifacts and other olden valuables from Faylaka Island. Product Market Product market is a strategy that enables people to purchase goods or services with ease. The museum competes in several cultural markets. First, there is the cultural market. The product offered by the museum is intricate and transient. It may be interpreted in diverse ways by different people such as the experience brought about by the item, a specific item in the collection and social approval. This confusion regarding the actual product complicates the possibility of categorizing museums on the product / service foundation. The reason behind the existence The Kuwait National Museum has a strong market view gauged from the method through which it presents its materials, the duration it is open to the public and its tools of promotion. Its artifacts reveal much about the Kuwaiti and Islamic culture. Secondly, the museum plays an educative role. Due to its rich reservoir of ancient and cultural items, the museum is able to offer these products to people from Kuwait who may be interested in broadening their cultural knowledge. Tourists also use the facility as an educative instrument where they are able to acquire knowledge concerning both ancient and Arabic culture. Thirdly, the museum also competes in the leisure market. Numerous tourists from other parts of the world go the Kuwait National Museum to for recreational purposes. The museum is in the growth stage. This is due to increased awareness resulting from the cultural, educative and leisure product markets. Market Segmentation Market segmentation refers to the process of portioning the market into identifiable groups or segments. Market segmentation will enable the museum administration to develop a marketing mix that will meet identifiable customer needs in an effective manner. Secondly, by prioritizing the needs of customers, market segmentation will enable the museum to meet its goals and objectives.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to meet the specific needs for customers, it is essential for the museum to segment the clients into different groups in accordance to their wants, to be able to design a marketing mix that will suit them. An appropriate base of segmentation will therefore be psychographic segmentation. This segmentation approach is based on personality, motives, lifestyle, and geo-demographics (Mouncey Wimmer, 2007 pg.310). Personality defines whom a person is in terms of behavior, attitude towards the product for instance, if a potential customer harbors negative attitude towards the artifacts, it is highly probable that they may not show up for it. On the hand, those with a positive attitude will buy. A person’s trait also defines his or her personality and most people buy products and services they believe to be in line with their personalities. Segmentation based on geodemographics integrates some geographical aspects with demographic aspects. Geo-demographic segmentation is ba sed on the assumption that people tend to move to locations in which their classes fit and with people that they share occupation. Geo-demographic segmentation may use either acorn or Mosaic methods to segment the market. Acorn method categorizes people with identical socioeconomic characteristics together while the mosaic method analyzes information obtained from different sources (Beamish Ashford, 2006, p. 65). Lifestyle is also another important base for segmenting the market. It takes a more subjective approach and classifies markets based on factors such as opinions, social activities, and interests. Under social activities, emphasis is on activities or functions that bring people together such as shopping and sports. Interests refers to what people like or enjoy doing and especially during their free time and this would include music, internet etc. such factors are then interlinked with demographics to form a better foundation for market segmentation (Beamish Ashford, 2006 p g 65). Incorporating this base of marketing segmentation will enable the museum devise suitable product markets that will suit the needs of the customers. That is categorizing customers based on the geo-demographic segmentation will enable the museum design products that reflect the culture of the customers. Successful segmentation is based on four essential criteria. First, the market should be substantial implying that the target market segment should be large enough to justify development and maintenance of marketing mix. Demographic segmentation suits this criterion because personality, motives, lifestyle, and geodemographics cover a very diverse region within the market. Secondly, the target market segment should be identifiable and measurable meaning the marketer should at least know the number of people interested in the marketing mix. Based on the psychographic segmentation especially the geo-demographic aspect, it is possible to identify and measure the exact number of clie nts based on their lifestyle, as well as where their respective class enables them to be. Thirdly, accessibility of the target market should be considered since it would not make sense to develop a marketing mix that will never get to the customers. Personality base focuses on people’s social activities and interests, and as such, it is possible to access a target market based on these aspects. Finally yet importantly, the market segment should be responsive to the particular mix designed. All components of psychographic segmentation such as personality, motives, lifestyle, and geodemographics are likely to respond to the marketing mix in a similar way. For example, all these components involve people, that is, the museum administration interacting with potential customers to find out the best way of reaching them with their product. Recommendations The target market for the museum could be the working class of the Taiwan people. This is because in segmenting the market with regard to geodemographics, people tend to be close to where their counterparts fit and their classes are. Potential customers who are likely to have this tendency are the working category. Given that they have a source of income, they are likely to provide a wider market for the Kuwait National Museum. Structurally, such a category of consumers has a well-structured lifestyle in terms of their varying opinions on range of issues, diverse interests for themselves and their families and plenty of leisure time to be utilized in fulfilling their interests. Due to varying personalities, it is possible to equip the museum with those artifacts that reflect the respective personalities of this target market. As such, the artifacts are supposed to be as diverse as the personalities themselves and therefore this segmentation implies growth to the museum and hence fits it. Positioning strategy refers to the act of painting in the minds of the target audience what the organization stands for, w hat makes it so unique in comparison to other organizations in a bid to place a perception in their mind that will make them prefer it to similar others (Sargeant and Jay, 2010, p.83). The attributes crucial to the target market is the ability of the museum to provide products that suit their cultural expectations, their interests. A product that is in line with their culture and likes will definitely cause them to have a positive attitude towards it. The Kuwait National Museum being based in the Kuwait city is stocked with diverse works of art that reflect the Arabian culture. It has five different apartments that contain varying artifacts to suit the different needs of the customers who also have different personalities. However, with the changing demography and hence personalities, the museum ought to reposition itself to suit the emerging client needs. This may include increasing the diversification of its products. The museum should adopt the conventional marketing mix that inc ludes product, place, price, and promotion. To support the museum’s position, the artifacts in the museum should be designed to reflect and suit the social, cultural, and political perceptions of the customers. Since museums are believed to be for public good, prices should be set in accordance to the value that clients attach to the service provided. Promotion informs the customers about the services being offered in the museum. Since financial considerations restrain promotions carried out in the museums, the museum should work attracting funding in a bid to influence decision makers like the local government. Concerning the place, the Kuwait National Museum is strategically located in Kuwait city and there may be no need for changes. Conclusion To ensure that the museum has a greater value for its works of art, the marketing mix should be improved accordingly. First, the products should be diversified to reflect the broad cultural and social needs of the clients. This will lead to increased value for the customers because it will be a measure to suit their needs. Secondly, the prices should be adjusted to reflect the value of the customers to the facility and its public significance. This will enhance the museum’s competitiveness, cause many customers to prefer it and in turn show the value for the clients. Thirdly, since promotion is expensive and the museum is non-profit making organization, attempts should be made to raise funds to enlighten customers on the museum’s services. This will reflect the museum’s concern for the customers’ needs and will better its relations with other parties. In addition, the place where the national museum is located is in Kuwait city and as such, it is strategic. Reference List Ambrose, T. and Paine, C., 1993. Museum Basics. New York: Routledge. Web. Available from: https://books.google.com/books?id=dmQ30uy8vWcCpg=PA8lpg=PA8dq=Ambrose+%26+Paine+%281993%29+on+museum+definitionsource=blots= jkdK0TfotPsig=iZSW_QgUaw1-E7Lt2Tx3EOYvm1Yhl=enei=H6UFTejhIueX4gaStJnGCgsa=Xoi=book_resultct=resultresnum=1ved=0CBgQ6AEwAA#v=onepageqf=false . Beamish, K. and Ashford, R., 2006. CIM Course book 06/07 Marketing Planning. MO: Butterworth Heinemann. Web. Available from: https://books.google.com/books?id=7rfmjL86sv8Cpg=PA64dq=steps+in+marketing+segmentationhl=enei=4eLPTOg6wpKMB9G9kaMGsa=Xoi=book_resultct=resultresnum=10ved=0CFgQ6AEwCQ#v=onepageq=steps%20in%20marketing%20segmentationf=false . CDR. 2009. Social Infrastructure. Web. Available from: cdr.gov.lb/eng/progress_reports/pr102009/Eeduc.pdf . Cox, S., Radbourne, J. and Tidwell, P., 1998. Museum Marketing: Implications for Extending the Current Literature. (Attached material) Ecochard, M., 1980. The National Museum of Kuwait. In Places of Public Gathering in Islam. Philadelphia: Aga Khan Award for Architecture. Global Markets. 2009. Kuwait 2009 Hospitality Market Overview. Kuwait: Global Markets. Web. Available from: https://books.g oogle.com/books?id=Y_PCONVeMjACpg=PT14dq=history+of+Kuwait+National+Museumhl=enei=BdMFTYfwH8-H5Ab6_OXPCgsa=Xoi=book_resultct=resultresnum=5ved=0CD0Q6AEwBA#v=onepageq=history%20of%20Kuwait%20National%20Museumf=true . Mouncey, P. and Wimmer, F., 2007. Market Research Best Practice: 30 Visions For the Future: A Compilation of Discussion Papers, Case Studies and Methodologies from ESOMAR. England: John Wiley and Sons. Web. Available from: https://books.google.com/books?id=3pZz3n1NNk8Cpg=PA310dq=market+segmentation+based+on+psychographic+variableshl=enei=pQDRTO71MOag4Qak#v=onepageq=market%20segmentation%20based%20on%20psychographic%20variablesf=false . Mukherjee, K., 2009. Product Management: Texts and Cases. New Delhi: PHI Learning Private Limited. Web. Available from: https://books.google.com/books?id=X7yLhiQvRNwCpg=PA84dq=plc+stageshl=enei=FPMFTYuUA5G74gb71YjyCQsa=Xoi=book_resultct=resultresnum=4ved=0CDoQ6AEwAw#v=onepageq=plc%20stagesf=false . O’shea, M. and Spilling, M., 2009. Kuwait. New York: Michelle Bisson. Web. Available from: https://books.google.com/books?id=SKpyD-B34KQCpg=PA136dq=product+life+cycle+phase+of+the+kuwait+national+museumhl=enei=aPYFTYb4ENOD4QbtlPCuCgsa=Xoi=book_resultct=resultresnum=1ved=0CCYQ6AEwAA#v=onepageqf=false . Sargeant, A. and Jay, E., 2010. Fundraising Management: Analysis, Planning and Practice. New York: Routledge. Web. Available from: https://books.google.com/books?id=4Fc_Td_Q5eoCpg=PA83dq=Positioning+strategyhl=enei=5P4GTZCVD-SLnAfSwqHlDQsa=Xoi=book_resultct=resultresnum=10ved=0CFYQ6AEwCQ#v=onepageq=Positioning%20strategyf=false .

Solutions)

How to Read Our Teaching Explanations (Answers / Solutions) SAT / ACT Prep Online Guides and Tips At PrepScholar, we call our answers / solution manuals â€Å"Teaching Explanations†, because we believe answers should be geared to teaching you how totackle the question. This is why we answer your questions in up tofour different ways.Let's go overthe different types and what they mean. Short Answer: This is the short and technically correct answer you’ll sometimes see in official solution manuals. It’s correct, but often can leave you without knowing where to start. Also, it makes for a poor problem set / homework answer. If I were a math professor, this is what I would put to show another math professor I know my materials. Homework Answer: As a professor, this is the answer that I’d expect on my students’ problem sets and homework in order to get an A. You not only have to get the answer, but also â€Å"show your work†. What I’m looking for is that you know the right way to get the answer. While homework answers will get you an A, it might not be the best for actually understanding the question, and to make sure you get an A on the final exam. The problem with homework-quality answers is that it proves to someone who is more knowledgable that you that you know your materials. It doesn’t provide the motivation for how to get to the answer! Motivated Answer: This is the best place to start to truly understand the solution. It’s a â€Å"authentic mental walkthrough† of all the steps that a new student learning the material for the first time should be sequentially thinking about. It teaches you how to think so that not only do you solve this problem, but you also learn to solve other similar questions. Video: This is a video of an impromptu explanation. It’s meant to mimic the motivated answer, and sometimes can fit into homework answer category. Videos will often contain extra details that can help you, so if the motivated answer doesn’t do it for you, watch the video too!

Charge Definition and Examples (Physics and Chemistry)

Charge Definition and Examples (Physics and Chemistry) In the context of chemistry and physics, charge usually refers to electric charge, which is a conserved property of certain subatomic particles that determines their electromagnetic interaction. Charge is a physical property that causes matter to experience a force within an electromagnetic field. Electric charges may be positive or negative in nature. If no net electric charge is present, the matter is considered to be neutral or uncharged. Like charges (e.g., two positive charges or two negative charges) repel each other. Dissimilar charges (positive and negative) attract each other. In physics, the term charge may also refer to color charge in the field of quantum chromodynamics. In general, charge refers to a generator of continuous symmetry in a system. Charge Examples in Science By convention, electrons have a charge of -1 while protons have a charge of 1. Another way of indicating charge is for an electron to have a charge of e and a proton to have a charge of e.Quarks possess what is known as color charge.Quarks may possess flavor charges, including charm and strangeness.Although hypothetical, magnetic charge has been postulated for electromagnetism. Units of Electric Charge The proper unit for electric charge is discipline-dependent. In chemistry, a capital letter Q is used to indicate charge in equations, with the elementary charge of an electron (e) as a common unit. The SI derived unit of charge is the coulomb (C). Electrical engineering often uses the unit ampere-hour (Ah) for charge.